If we realize that we are no longer the “leading” culture, if we accept that banal entertainment and monoculture is the new standard, there are suddenly many opportunities to exploit. Thrilled, we cried tears of joy for society’s loss; no more “difficult music”, “difficult films” and “difficult books” for them. Nobody after us would ever read Nietzsche or Guy Debord. A nourishing album from Beefheart or Ligeti? Those sweetmeats were just for us! Exclusive; and unattainable for future generations.